This list relates to the 2015-16 which ended on 31/07/2016
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  1. Core texts: 2 items
  2. Week 2: Liberal and critical perspectives on marketing and society 6 items
    1. Marketing, the consumer society and hedonism - John O’Shaughnessy, Nicholas Jackson O’Shaughnessy 2002

      Article Essential

    2. Marketing management - Philip Kotler 2009

      Book Essential Chapter 1. Available in the Library and as an e-book.

    3. The consumer trap: big business marketing in American life - Michael Dawson 2005

      Book Essential Chapters 1 and 2.

    4. Social communication in advertising: persons, products & images of well-being - William Leiss, Stephen Kline, Sut Jhall 1997

      Book Essential pp.15-46.

    5. The theory of the leisure class - Thorstein Veblen 2007

      Book Recommended pp. 1-13.

    6. Discussion topic: In groups, discuss and compare the liberal and critical perspectives proposed in the readings. Consider the following questions: What roles does marketing play in a process of globalisation? Is capitalism a sustainable ideology: socially, culturally, psychologically, and/or environmentally? What are the gaps in our knowledge about these issues?


  3. Week 3: Social norms in marketing 4 items
    1. Informing Versus Nudging in Environmental Policy - Folke Ölander, John Thøgersen 2014

      Article Essential

    2. Social Influence: Compliance and Conformity - Robert B. Cialdini, Noah J. Goldstein 2004

      Article Essential

    3. Discussion Topic: Social norms represent a vital ingredient for coordinating behaviours-and thus also a powerful means of social influence. We examine the role of social norms in marketing, including wider social implications. Can you think of examples of effective applications of social norms in marketing campaigns? Are there circumstances in which such campaigns might backfire? And how about the ethics of using norms for social influence-is it unproblematic?

  4. Week 4: The rise of the brand 6 items
    1. The History of Branding - Adrian Room

      Chapter Essential

    2. The consumer trap: big business marketing in American life - Michael Dawson 2005

      Book Essential Chapter 5.

    3. No logo: no space, no choice, no jobs - Naomi Klein 2010

      Book Essential Chapters 1 and 2; pp. 3-61.

    4. Consuming life - Zygmunt Bauman 2007

      Book Recommended Chapter 1.

    5. Discussion topic: What do brands mean to you? In groups, discuss the appeal of brands and the role they play in the lives of consumers and society. Consider if there is a politics of branding, and where you stand on that question. Do the readings help to answer these questions?

  5. Week 5: Argumentum in terrorem — fear marketing! 6 items
    1. Fear appeals in social marketing: Strategic and ethical reasons for concern - Gerard Hastings, Martine Stead, John Webb 2004

      Article Essential

    2. How Disgust Enhances the Effectiveness of Fear Appeals. - Morales, Andrea, Wu, Eugenia and Fitzsimons, Gavan 2012

      Article Essential

    3. Fear appeal effectiveness for familiar and unfamiliar issues - Patrick De Pelsmacker, Verolien Cauberghe, Nathalie Dens 2011

      Article Recommended

    4. Discussion topic: We explore the use and abuse of fear appeals in marketing. We look at the psychology-how exactly does the appeal to fear work? How effective is it? And when? We also consider a societal perspective-what are the implications of extensive appeal to fear in marketing? Beyond the practical concerns, are there ethical issues? Students are encouraged to contribute in class with examples of fear appeals; examples may be drawn from personal experience, commercial marketing, social marketing, or political campaigning.

  6. Week 6: The portrayal of women in advertising 8 items
    1. How to market to women - Joseph Clift, Roderick White 2011

      Article Recommended

    2. Discussion Topic:  Students should watch the film "Miss Representation" prior to this session. The class discussion will be based mainly on the film and the issues raised within it.

  7. Week 7: Marketing to children and adolescents 5 items
    1. Understanding children as consumers - David Marshall 2010 (electronic book)

      Book Essential

    2. Advertising to children: concepts and controversies - M. Carole Macklin, Les Carlson 1999

      Book Recommended Introduction and chapters 4 and 8.

    3. No logo: no space, no choice, no jobs - Naomi Klein 2010

      Book Recommended Chapters 3-4, pp. 63-106.

    4. Discussion topic: The societal impact of marketing to children and adolescents. What are the commercial and ethical concerns regarding marketing to children? What are the arguments for and against bans on advertising to children? What is the impact of advertising on children's physical, emotional and mental health?

  8. Week 8: The making of Marlboro Man - marketing vices 9 items
    1. Strategic marketing in the UK tobacco industry - Susan Anderson, Gerard Hastings, Lynn MacFadyen 2002

      Article Essential

    2. The current state of advertising ethics - Minette Drumwright, Patrick E. Murphy 2009

      Article Recommended

    3. Discussion Topic: We explore promotion and branding techniques for consumer goods (and services) typically considered "vices." We evaluate the concept of a vice, and we ask how marketers use its special features to promote consumption. What makes vice marketing different? For some products, such as tobacco and alcohol, countries have banned marketing altogether. Is vice marketing merely exploitation of human weakness? Must we be protected from it? Students are encouraged to contribute with examples of vices and vice marketing beyond those discussed in the readings. Examples of regulations (or attempts thereof) are also welcome.

  9. Week 9: Food, health, marketing and society 5 items
    1. Food politics: how the food industry influences nutrition and health - Marion Nestle 2002

      Book Essential pp. 1-28; 338-357.

    2. Obesity, convenience and “phood” - Jane M. Dixon, Sarah J. Hinde, Cathy L. Banwell 2006

      Article Essential

    3. Packaged Food: New Product Development – The Way Forward, Euromonitor International (2008). Accessible on Moodle.


    4. Discussion topic: Food, marketing and society are topics for debate, in particular when discussing the 'obesity epidemic,' the global food crisis and issues such a water scarcity. In this session we will critically discuss food literacy, the Unique Selling Propositions of food marketing campaigns, the legitimate health claims and also the misleading ones. Finally, we will consider our (society's) obsession with cooking and food and the ever increasing number of food and cooking shows on television.

  10. Week 10: Celebrity culture 4 items
    1. All consuming images: the politics of style in contemporary culture - Stuart Ewen 1988

      Book Recommended Chapters 1 and 2, pp.13-53.

    2. [Other readings to be confirmed.]

    3. Discussion topic:  Boorstin wrote, "[The hero] is a man or woman of great deeds…The hero created himself; the celebrity is created by the media." Do you agree with him? Are celebrities marketed or do they market? How do celebrities influence us and why?

  11. Week 11: Marketing, social media and consumer power 7 items
    1. Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities. - Kristine Kozinets, Robert V de Valck, Andrea C, Wojnicki, Sarah J.S Wilner 2010

      Article Essential

    2. No logo: no space, no choice, no jobs - Naomi Klein 2010

      Book Essential Final section - pp. 279-end.

    3. The silent takeover: global capitalism and the death of democracy - Noreena Hertz 2001

      Book Essential Chapter 1, pp. 1-12.

    4. The consumer trap: big business marketing in American life - Michael Dawson 2005

      Book Essential pp. 117-174

    5. Hegemony or survival: America's quest for global dominance - Noam Chomsky 2004

      Book Essential Chapter 2 & 3, pp. 11-50 & 51-72.

    6. Discussion Topic: The advent of social media has had a profound effect on the way people communicate and build relationships with each other. The advent of social media has also had a profound effect on marketing practice. In this session we will talk about the development of social media and consider the potential social media has to empower people as consumers. Has this phenomenon contributed to a rise in consumer power or does it in fact give the upper hand to companies and in particular those social media companies themselves.

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